Lets Start with a Story…
It was a nice July day coming out of the pool when i decided nothing sounded better than an American staple: PB&J. As a third grader this was likely the most complex meal i could make at the time so naturally it’s what i decided to make. So i got all the ingredients out decided to prepare. The bread and jelly was a breeze until i reached a nearly empty jar of JIF when my troubles arose. This is where ether founding story of Unscrew-it starts.
I grabbed a butter knife and dug and dug until my hand was coated in peanut butter. After three minutes of scraping the bottom of the jar i was able to make a jelly sandwich with some peanut butter. Now i know what you are thinking – You were just out of peanut butter, idiot. But no. This is a problem that i have come across many times since, and it takes a veteran to scrape the scrapings out, but it’s possible. Life just does not need to be this hard especially when you are trying to enjoy something like a peanut butter and jelly sandwich. This was my founding story of Unscrew-it!
My Why.
I am very against food and plastic waste. Its something that has been instilled in me since i was a kid – and now im more determined than ever to be a part of the solution and not the problem. If only i had an experience that conjoined my love for peanut butter and the environment.
In comes my innovative product- Unscrew-it! A two sided peanut butter jar aimed at those who long for a simple life, one that does not need to be over complicated with trivial tasks like getting the last bit of that buttery goodness. This idea would simplify our lives.
95% of the US population consumes peanut butter. I challenge you to find another statistic that fits such a large portion of the population. Nothing brings our beautiful United States together from sea to shining sea like peanut butter. There has also been a large push for ESG efforts for companies who continue to abuse our environment. Our goal is to help big peanut butter brands with not only making their consumers lives better and easier, but also help increase sustainability and reduce food waste in the processes.
My Goals.
My goal is to improve the lives of everyday Americans by making this task one less thing they have to worry about. I truly believe this product could not only revolutionize peanut butter, but condiments as a whole and i hope by innovation expands to other brands and markets that results in an incredible innovative result.
It is incredible that the mind of a third could revolutionize such a simple problem and bring joy to Americans who want a better life. Also though the product seems simple, it has had a big impact on the way i think and i think could improve the person reading this mindset as well. To start looking out for not only yourself, but mother nature that has offered and given us so much in return. I hope you enjoyed the founding story of Unscrew-it!
Would you incorporate Unscrew-it! into your lifestyle?